Art direction for Seu Jorge and Almaz’s self-titled album on Now-Again Records. Fully illustrated package with custom hand-drawn type.
Gatefold LP & CD release, and accompanying merchandise artwork.
See also:
Seu Jorge and Almaz // Everybody Loves the Sunshine/Cirandar 12″ Single
The Model 12″ Single
got a question? what inspired this artwork? e.g. what does symbol in the middle of the package stand for? seems a bit psychadelic to me. some religious background?
thx for a reply.
(Dave on September 30th, 2010)regards
dave
Hello Dave – good question.
The artwork relates in a number of ways to the band name, Almaz. Alma can refer to: ‘Uncut diamond’ or ‘diamond in the rough’ in Russian (I believe); ‘soul’ in Portuguese; the name of a Russian space mission (‘Almaz’); and ‘Halma’ is a mathematical term relating to a ‘cluster’ or ‘set’. There were a few more meanings that could be extracted from this word. I decided to go with the diamond motif because it was a strong shape, but also brings in the Outer Space reference. When I listened to the music, I immediately saw space, so this seemed apt. To bring in the idea of a soul or a ‘group as one’, the inner pages of the CD portray each member’s face blended with the other members.
The inner panel of the LP is just a psychedelic landscape (you’re spot on there) – both this and the band’s logo are a nod to Brazilian psych record covers from the 70s.
There’s no religious undertone, though, at least not deliberately.
Hope this answers your question…
(heriz on December 5th, 2010)